STRIVELABS INITIATIVE · KIGALI

Culinary Entrepreneurship
& Digital Skills Program

A six-month program for graduates of Rwandan culinary schools, built around real markets, real mentors, and a real soft launch on the final day.

An invitation

Built for people who already know how to cook.

You graduated from a Rwandan culinary school. You can run a station. The next thing you want is your own.

This six-month program is for that next step. We teach what comes after the kitchen technique: cost a menu, source ingredients, register a business, lead a team, launch.

— 01

Real numbers, real markets

Cost menus with prices you bought at Kimironko this morning. Negotiate with a real supplier in front of the cohort.

— 02

Mentors who own real places

Each student is paired with a working Kigali food entrepreneur. One-on-one, once a month, for six months.

— 03

A real soft launch

Pitch to a panel in the morning. Serve twenty-five guests in the afternoon. Leave with a portfolio.

6 mo24 weeks of structured learning
8Students per intake — two cohorts of four
4Required books · plus mentorship & labs
$1,000Capstone seed grant on completion
Month 02 · Costing & sourcing

The single most important number in food.

Get it right or be quietly bankrupt. We cost ten menu items at real Kigali supplier prices, build a twelve-month sourcing calendar, and run real supplier negotiations during class.

Woven in: nutrition and allergen literacy across Weeks 7 and 8 — designing menus for guests with allergies, and balanced plates for children, athletes, and elderly customers.

See the full curriculum
The mentor pairing

Perspective from inside a real business.

Each cohort is paired with eight industry mentors — working chefs, restaurant owners, food product founders, hotel F&B managers, packaging suppliers. One mentor per student, monthly meetings in the mentor's place of work, for the full six months.

Mentors are not paid. They give time because they remember being where you are.

Meet the team
Next cohort

Applications are open.

The application takes about thirty minutes. We respond within two weeks.

The program

How the program works.

Who this is for

A graduate of a Rwandan technical culinary school who wants to launch or manage a restaurant within the next twenty-four months.

You probably:

  • Have one to five years of professional kitchen experience.
  • Cook to a professional standard already.
  • Have a business idea, even if rough.
  • Want to own the business eventually, not just work in it.
  • Can commit to five days a week for six months.
Cohort structure

Eight students per intake. Four per session.

Each intake admits eight students, split into two cohorts of four. The morning cohort runs 8 AM – 1 PM; the afternoon cohort runs 1 PM – 6 PM. Same content, same facilitators, same labs.

Cohort size is small on purpose: four students per session means real attention and real relationships.

Weekly rhythm

Same five-day pattern every week.

Content changes; rhythm does not.

  • Monday — Digital Fluency Lab

    Computer, AI, and spreadsheet skills used in a real restaurant.

  • Tuesday — Session 1

    Lecture and discussion on the week's main topic.

  • Wednesday — Session 2

    Second lecture, deeper into the same topic.

  • Thursday — Service Lab

    Book club and hospitality practice.

  • Friday — Main Lab

    Practical kitchen work, prep service, or capstone build.

Throughout the program

Plus the rituals that hold a six-month program together.

  • Quizzes every two weeks.
  • Capstone milestones at the end of each month.
  • Mentorship — one-on-one with assigned industry mentor, monthly.
  • Recurring journals — Daily Meeze, Service Journal.
What you do, not just learn

By the end you will have:

  • Registered (or fully drafted) a real business with RDB.
  • Built a unit-economics model in Google Sheets.
  • Costed ten menu items at real Kigali supplier prices.
  • Negotiated face-to-face with at least one real supplier.
  • Designed a brand identity, a trilingual menu, and thirty days of social media content.
  • Run prep service for two real outside events.
  • Completed Date Code Genie food-safety certification.
  • Drafted a HACCP plan for your capstone.
  • Pitched your business to a panel of industry experts.
  • Hosted a real soft-launch event with twenty-five guests on the final day.
Cost & grants

Heavily subsidised through donor support.

STRIVELABS INITIATIVE is a non-profit. Tuition for accepted students is heavily subsidised; the application asks about your financial situation so we can match you to the right level of aid.

Every student who completes receives a $1,000 capstone seed grant. Top capstone presentations are eligible for additional support and introductions to BDF, Inkomoko, and Hanga Pitchfest.

Apply now
The curriculum

Six months,
month by month.

Each month builds on the one before. The first three are about the business — foundations, costing, brand. The next three are about the business in motion — operations, hospitality, launch.

— Month 01

Foundations

Look around. Before we plan anything, we look at what already exists.

Topics: restaurant types and business models, profit structures and revenue streams, the delivery economy and ghost kitchens.

Restaurant types covered: fast food, casual dining, fine dining, street food, catering, delivery-only kitchens.

By end of month: business name registered or filed at RDB, capstone track chosen, first one-page concept pitch submitted.

— Month 02

Menu Costing & Engineering

The single most important number in food. Get it right or be quietly bankrupt.

Topics: food cost percentage, markup pricing, break-even analysis, portion control, supplier cost management. The Kasavana–Smith menu engineering matrix becomes a tool you will use for years.

Woven in: nutrition and allergen literacy across Weeks 7 and 8 — designing menus for guests with peanut, tree-nut, dairy, egg, soy, wheat, fish, and shellfish allergies, and balanced plates for children, athletes, and elderly customers.

By end of month: ten menu items costed at real prices, twelve-month sourcing calendar built, real supplier negotiation completed.

— Month 03

Menu Design & Branding

Your menu is your top salesperson. Pay them well. Train them.

Topics: pricing psychology, visual hierarchy, customer decision behavior, brand positioning, trilingual menu design (Kinyarwanda, English, French), digital presence on Instagram, TikTok, WhatsApp Business, Google Business Profile.

By end of month: locked brand identity (name, logo, colors, typography), trilingual menu in Canva, thirty-day social content calendar with the first week shot and posted.

— Month 04

Kitchen Management

Set up before you start. Then start clean. Then finish what you started.

Built around Dan Charnas's Work Clean.

Topics: mise-en-place systems, prep lists, inventory control, waste reduction, food safety and HACCP, brigade systems for small Rwandan kitchens. Date Code Genie certification this month.

By end of month: full HACCP plan for your capstone, two real prep services completed, kitchen role rotation across prep, line, and expedite.

— Month 05

Leadership & Hospitality

Service is what you do. Hospitality is how you make people feel.

Built around Will Guidara's Unreasonable Hospitality and Danny Meyer's Setting the Table.

Topics: hospitality mindset, guest experience design, emotional intelligence, service culture, hiring for the right traits, leading a Rwandan team within Rwandan labour and privacy law.

By end of month: complete hospitality and service system plan, ten service standards, daily lineup template, customer journey map, real mock service with twelve live guests.

— Month 06

Launch & Capstone

The work of six months becomes a real launch.

Topics: capital and financing in Rwanda (BDF, Inkomoko, Hanga Pitchfest), pre-opening compliance, RSSB and PAYE, sustainability and packaging under Rwanda's plastic ban (Law N° 17/2019), full food labeling specification.

By end of month: locked launch schedule, twelve-month cash flow forecast, ten-slide pitch deck, capstone presentation to a panel of judges, real soft launch event with twenty-five guests on the final Friday.

Required reading

Four books carry the program.

  • Setting the Table — Danny Meyer (Months 1–4)
  • Unreasonable Hospitality — Will Guidara (Month 5)
  • Work Clean — Dan Charnas (Month 4)
  • Restaurant Success by the Numbers — Roger Fields (Months 1 and 6)

See the full books page

The reading shelf

Books, talks, and tools we use.

Anything we use in class is here, with links to the source. Reading two or three of these will tell you whether the program is right for you.

— 01
Setting the Table
Danny Meyer

The book on hospitality. Meyer's 51 percent rule (hire for emotional skills, train for technical) shapes how we hire and lead.

Free borrow on Internet Archive →
— 02
Unreasonable Hospitality
Will Guidara

The 95/5 rule: tight discipline 95 percent of the time so you can spend foolishly on hospitality the other 5 percent. We read this across Month 5.

Publisher site →
— 03
Work Clean
Dan Charnas

The ten ingredients of mise-en-place applied to running a business. The Daily Meeze practice we follow throughout the program comes from this book.

Author site →
— 04
Restaurant Success by the Numbers
Roger Fields

The only one of the five written by an accountant who became a restaurateur. The financial spine of Months 1 and 6.

Tools we teach

Every tool here is free or has a free tier.

  • Google Workspace — for everything written, calculated, scheduled, or shared.
  • Canva — for menus, logos, social content. Free for nonprofits and education.
  • WhatsApp Business — for customer service, simple ordering, supplier coordination.
  • CapCut — for short-form video editing on phone.
  • DateCodeGenie — for food safety labelling and date coding.
  • Claude (Anthropic) — for AI-assisted research, drafting, translation; with always-on human verification.
Watch

Three talks we revisit.

  • Will Guidara — TED Talk on hospitality. Search “Will Guidara secret ingredients of great hospitality” on ted.com.
  • Dan Charnas — The Ingredients of Working Clean. youtube.com/watch?v=AzkvXYcDsec
  • Date Code Genie demo. youtube.com/watch?v=yQmyAIzSOTA
The team

The people who teach you.

Two kinds of people teach in this program.

Facilitators

Daily guidance as you work through the program — Monday through Friday, week after week.

Mentors

Perspective from inside a real business — once a month, one-on-one.

Facilitators

The people in the room every day.

PHOTO
[Facilitator name]
Lead facilitator

[Two to four sentences. Background, what they bring, what students often say about them.]

PHOTO
[Facilitator name]
Kitchen lead

[Two to four sentences.]

PHOTO
[Facilitator name]
Hospitality coach

[Two to four sentences.]

Industry mentors

Eight working Kigali food entrepreneurs.

Each cohort is paired with eight industry mentors — working chefs, restaurant owners, food product founders, hotel F&B managers, packaging suppliers. One mentor per student, monthly meetings in the mentor's place of work, for the full six months.

Mentors are not paid. They give time because they remember being where you are.

Past mentors

A small, mighty network.

Once mentors agree to be named publicly, list them here. Update each cohort.

PHOTO
[Mentor name]
Owner, [Restaurant] · [Neighbourhood]
PHOTO
[Mentor name]
Founder, [Food product brand]
PHOTO
[Mentor name]
Head Chef, [Hotel name]
Become a mentor

Run a food business in Kigali?

Mentor a student in the next cohort. One meeting a month, sixty to ninety minutes, for six months.

Apply to be a mentor
Site visits

Site visits to
industry experts.

Site visits expose students to real industry experts in their place of work — restaurants, hotels, packaging suppliers, cooperatives, RSB-certified producers.

For students

Five working days ahead.

Complete the Site Visit Request form at least five working days before the visit. The form covers permission, funding, and (if you are under eighteen) parental consent and chaperone assignment.

The coordinator responds within three working days.

Open the Site Visit Request form →
For industry hosts

If a student asks to visit you, here is what to expect.

  • The student will contact you ahead with a short email — what they want to learn and three specific questions.
  • Most visits are sixty to ninety minutes: about forty-five minutes of observation, fifteen to thirty minutes of questions.
  • Students bring a notebook and ask permission before photographs.
  • If the student is under eighteen, an SLI chaperone accompanies them for the entire visit.
  • Students write a one-page reflection shared with their cohort, not a public review of your business.

If you cannot host that day, please reply (even briefly). Students learn as much from a kind decline as from a yes.

Capstone day

The capstone
showcase.

Every cohort ends with Capstone Day: morning pitches to a panel, afternoon soft launch with twenty-five guests.

This page is where we share what came out of each cohort.

Most recent cohort

Capstone projects.

PHOTO
[Business name]
Founder: [Student] · Track: [Capstone track]

[Two to three sentences describing the business in the founder's own words.]

PHOTO
[Business name]
Founder: [Student] · Track: [Capstone track]

[Two to three sentences.]

PHOTO
[Business name]
Founder: [Student] · Track: [Capstone track]

[Two to three sentences.]

Past cohorts

An archive that grows with each cohort.

As cohorts complete the program, this section grows. Each year is its own subsection.

Apply

Apply for the
next cohort.

The application takes about thirty minutes.

After you submit, you will hear from us within two weeks. Shortlisted applicants are invited to a thirty-minute conversation with a facilitator.

Eligibility

To apply, you should be:

  • A graduate of a recognised technical culinary school in Rwanda, or have equivalent professional kitchen experience.
  • Available Mon–Fri for six months (AM cohort 8 AM – 1 PM, or PM cohort 1 PM – 6 PM).
  • Equipped with a smartphone and a computer (laptop ideally — the program uses spreadsheets and design tools).
  • Able to read and write in English; strong Kinyarwanda; ideally some French.
  • Sixteen or older. Applicants under eighteen include parental consent in their application.
What we ask

One Google Form, five sections.

  • 01 — About you

    Basic contact and background.

  • 02 — Culinary training and work experience

    Where you trained, where you have worked.

  • 03 — Your business idea

    Even rough is fine.

  • 04 — Why this program, in your own words

    The most important section. Be specific.

  • 05 — Financial situation and any aid you would need

    Honest answers help us match you to the right level of subsidy.

Ready

Open the application.

The form lives in Google Forms. Allow about thirty minutes of focused time.

Questions before you apply? Email info@strivelabs.org — we reply within three working days.

Contact

Get in touch.

STRIVELABS INITIATIVE

Kigali, Rwanda

Rwezamenyo Sector

Email

info@strivelabs.org

Replied Mon–Fri, 8 AM – 6 PM Kigali time. Weekend messages: reply by Tuesday.

WhatsApp

[(202) xxx - xxxx]

Where to direct different inquiries

Where we are

Find us in Kigali.

[GOOGLE MAP]